Day 1 of Independent Study
Day 1 (December 29th, 2017)
Today was my first day of my independent study. My sponsor and head of community outreach of Fateh Hyderabad AFC Abhik, and I, met at a coffee shop and discussed the plans for the rest of my time working here in Hyderabad, India. He first decided to talk about a little bit of background of the soccer club. Some of this insight was really key, as my research was limited due to the lack of online publication of second division Indian soccer. The club is playing in India's second division, the I-League 2nd division, and has been around since 2015. It was started by two graduates out of Wharton at the University of Pennsylvania. This was a chance to revitalize the city of Hyderabad. A soccer-loving city, that hasn't seen a professional soccer team since the 1960s. He also explained that a key part of the mission of the club was not only to strengthen the team and get them promoted to the first division of the I-League, but also help grow the game in the youth community, and educate the youth about healthy habits. This is reflected in the grassroots program that was started in 2016, that has started but is still weak. My job is to help close these gaps between what the club's mission and what they're actually accomplishing through social media and community outreach. Thus after we discussed specifics of strengthening social media and advertising. A lot of the website platforms need updating including the schedule, the rosters, etc. I noticed some of the players on the website don't even play for the team anymore. In order for us to take the club to the next level, we need to avoid mistakes that make the club look not serious. He then gave me access to the facebook account, and I will be boosting that until the rest of the administrative team gets back on January 3rd. After that, I'll be able to come into the office and start helping more collectively, and discussing new marketing plans. Abhik and I may still meet again though before that. Today was mainly an introduction day, but it was also important to discuss the plans of the soccer club and the plans of the rest of this independent study. In soccer, everything is interconnected. The more publicity, the more youth are interested, the stronger the youth program gets, the more money the club gets to transfer players. Social media can start this domino effect. Because of this, I believe that I can make an impact in the promotion of the 2018 Fateh Hyderabad AFC team. I look forward to trying to give a quality of soccer that this city of 7 million deserves.
Today was my first day of my independent study. My sponsor and head of community outreach of Fateh Hyderabad AFC Abhik, and I, met at a coffee shop and discussed the plans for the rest of my time working here in Hyderabad, India. He first decided to talk about a little bit of background of the soccer club. Some of this insight was really key, as my research was limited due to the lack of online publication of second division Indian soccer. The club is playing in India's second division, the I-League 2nd division, and has been around since 2015. It was started by two graduates out of Wharton at the University of Pennsylvania. This was a chance to revitalize the city of Hyderabad. A soccer-loving city, that hasn't seen a professional soccer team since the 1960s. He also explained that a key part of the mission of the club was not only to strengthen the team and get them promoted to the first division of the I-League, but also help grow the game in the youth community, and educate the youth about healthy habits. This is reflected in the grassroots program that was started in 2016, that has started but is still weak. My job is to help close these gaps between what the club's mission and what they're actually accomplishing through social media and community outreach. Thus after we discussed specifics of strengthening social media and advertising. A lot of the website platforms need updating including the schedule, the rosters, etc. I noticed some of the players on the website don't even play for the team anymore. In order for us to take the club to the next level, we need to avoid mistakes that make the club look not serious. He then gave me access to the facebook account, and I will be boosting that until the rest of the administrative team gets back on January 3rd. After that, I'll be able to come into the office and start helping more collectively, and discussing new marketing plans. Abhik and I may still meet again though before that. Today was mainly an introduction day, but it was also important to discuss the plans of the soccer club and the plans of the rest of this independent study. In soccer, everything is interconnected. The more publicity, the more youth are interested, the stronger the youth program gets, the more money the club gets to transfer players. Social media can start this domino effect. Because of this, I believe that I can make an impact in the promotion of the 2018 Fateh Hyderabad AFC team. I look forward to trying to give a quality of soccer that this city of 7 million deserves.
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